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Drabbles / Who is unbelievably good at
« on: September 03, 2023, 06:54:36 am »
Matt generally offers some good talking points which are safe, practical, but are just not a reality with respect to ranking in quite a few competitive markets or outranking sites doing more "creative" things than you would be. For example, this video in 2010 talks about the relationship between great content and great links. You can skip to around the 1:24 mark where he mentions "bugging people by sending out spam emails asking for links" : Then he proceeds to talk about how great content naturally attracts links. No, it doesn't. There is an element of marketing involved.
You have to "bug" people to showcase your "great" content otherwise you'll be rocking pages 7-10 in the SERPs forever. This was the mantra for awhile; "Create great content and links will come naturally". This is a pipe dream *unless* you have a built in readership. Getting to that point is a solid goal indeed, but for Phone Number Data many new sites or projects it is simply not the case. For people trying to get to that level of built-in branding this kind of advice is poor at best. More recently, in what I thought was a really solid interview overall, Matt was interviewed by Eric Enge of Stone Temple.
Consulting (a sharp guy) and the fallout from this interview was infographics possibly being devalued at some point. Platitudes aside, it's likely true but as with most things it comes down to variables. In the me-first nature of the web, really thin posts starting popping up (presumably as...GASP..linkbait) about infographics being devalued at some point and what this means for the future of SEO. When, if you just read the interview, you'd understand exactly what he was saying. The obviously shifty stuff will probably get dinged (infographics about kittens pointing to a pet site, later to have its embed code changed to point to a Payday Loans site) but a reasonable person would understand that infographics do have value when done correctly for lead generation.
You have to "bug" people to showcase your "great" content otherwise you'll be rocking pages 7-10 in the SERPs forever. This was the mantra for awhile; "Create great content and links will come naturally". This is a pipe dream *unless* you have a built in readership. Getting to that point is a solid goal indeed, but for Phone Number Data many new sites or projects it is simply not the case. For people trying to get to that level of built-in branding this kind of advice is poor at best. More recently, in what I thought was a really solid interview overall, Matt was interviewed by Eric Enge of Stone Temple.
Consulting (a sharp guy) and the fallout from this interview was infographics possibly being devalued at some point. Platitudes aside, it's likely true but as with most things it comes down to variables. In the me-first nature of the web, really thin posts starting popping up (presumably as...GASP..linkbait) about infographics being devalued at some point and what this means for the future of SEO. When, if you just read the interview, you'd understand exactly what he was saying. The obviously shifty stuff will probably get dinged (infographics about kittens pointing to a pet site, later to have its embed code changed to point to a Payday Loans site) but a reasonable person would understand that infographics do have value when done correctly for lead generation.